Project of a construction materials hypermarket at the entrance to Kingisepp, Leningrad Region.
This large-scale retail complex has been designed with advanced architectural solutions and principles of maximum convenience for customers and efficient logistics. Our basic idea is to create not just a store, but a landmark at the city’s entrance and an optimized space for shopping and service.
Strategic Location and Maximum Visibility
A key element of the architectural concept is the rotation of the hypermarket’s main (advertising) facade by a 45-degree angle towards the main direction of vehicle traffic from Kingisepp. This ensures ideal visibility from afar and creates a striking visual accent at the city’s entrance, making the construction market building easily recognizable. In front of the main facade, there is a spacious entrance parking area for 56 vehicles, guaranteeing comfortable arrival for every customer.
Intuitive Navigation and Interior Convenience
Visitors access the internal, semi-circular post-checkout area via well-designed pedestrian pathways conveniently located between parked cars. From here, the entire retail gallery with shelves unfolds like a fan before them, along which a spacious internal boulevard extends. Overhead strip lighting provides uniform and bright illumination throughout the entire space, creating a comfortable atmosphere for selecting goods.
The radial arrangement of retail equipment is not just a design solution, but a key to intuitive navigation. It provides the clearest possible understanding of product display, availability, as well as a clear understanding of the customer’s route and movement logic, minimizing search time and increasing shopping efficiency.
Efficient Logistics and Utility Area
The rear, curved wall of the supermarket not only serves as part of the retail space but also forms a highly efficient rear utility yard. Here, a turning movement for cargo vehicles is provided, ensuring convenient access for loading and unloading bulky construction materials directly to the hypermarket’s loading docks.
The utility yard also features specialized storage areas:
An area for storing bulk materials.
- Metal profile warehouse.
- Cold storage.
- Warehouse for landscaping goods and materials.
To maintain aesthetics and security, the utility yard facing the road is enclosed by an exhibition pavilion, which harmoniously completes the overall outline of the retail complex.