The design of common areas, entrances and floors of the Primorsky Quarter residential complex in St. Petrsburg, where light, color and materials form intuitive navigation, create a sense of comfort and emphasize the high standard of the residential complex.
Entrance Hall in Primorsky Quarter Residential Compleх
Entrance Hall in Primorsky Quarter Residential Compleх
Interior design of entrance areas, lobbies, and floors of the residential complex “Primorsky Kvartal” (buildings 33–36) in Saint Petersburg.
This project shows how thoughtful design can transform shared spaces in a residential building.
We created a comfortable, intuitive environment that supports daily life and navigation for residents. The concept received professional recognition, earning a 2021 ADD AWARDS win in architecture and design.
Project goal: enhancing comfort and aesthetics
The developers Megalit and Okhta Group challenged us to design common areas for a comfort-class residential complex — without changing the existing floor plans.
We focused on elevating material quality, refining finishes, and improving functionality while creating a cohesive visual identity for entrances, elevator lobbies, and residential floors.
Core concept: guiding through light and color
Our main idea was to establish a clear, intuitive route from the building entrance to the elevator zones.
To achieve this, we developed a visual navigation system using light and color. It intuitively guides both residents and guests through the space — even if they’ve never been there before.
Execution: bold lines and thoughtful materials
We introduced a dynamic solution — a bold navigation line that visually cuts through the lobby along the floor and ceiling.
It serves a dual purpose: directing movement and zoning the space. It separates the main pathway from secondary areas like a cozy mailbox corner, stroller storage, and the concierge station.
Material choices aimed to balance warmth, clarity, and understated elegance. We used:
- Wood-look porcelain tile — adds natural warmth and a welcoming texture.
- Marble-effect finishes — bring a sense of refinement and timeless elegance.
- Graphic black accents — define circulation and give the space visual clarity and contrast.
We carefully coordinated all finishes with the residential facades, ensuring a seamless visual link between interior and exterior.
Result
The entrance and circulation areas of “Primorsky Kvartal” gained new character.
They became more functional, visually refined, and easier to navigate — all within the constraints of the original layout.
This project proves that common areas can deliver not just utility, but comfort, clarity, and even a sense of pride in one’s home.
Following its success, our team continued to design shared spaces in the other buildings of the complex — applying this proven strategy to deliver a consistent, high-quality standard across all interiors.
The authors:
Fedor Mironov
Vusalya Kazimova
With the participation:
Anastasia Bergman
2021
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