Interior design of entrance areas, lobbies, and floors of the residential complex “Primorsky Kvartal” (buildings 33–36) in Saint Petersburg.

This project shows how thoughtful design can transform shared spaces in a residential building.

We created a comfortable, intuitive environment that supports daily life and navigation for residents. The concept received professional recognition, earning a 2021 ADD AWARDS win in architecture and design.

Project goal: enhancing comfort and aesthetics

The developers Megalit and Okhta Group challenged us to design common areas for a comfort-class residential complex — without changing the existing floor plans.

We focused on elevating material quality, refining finishes, and improving functionality while creating a cohesive visual identity for entrances, elevator lobbies, and residential floors.

Core concept: guiding through light and color

Our main idea was to establish a clear, intuitive route from the building entrance to the elevator zones.

To achieve this, we developed a visual navigation system using light and color. It intuitively guides both residents and guests through the space — even if they’ve never been there before.

Execution: bold lines and thoughtful materials

We introduced a dynamic solution — a bold navigation line that visually cuts through the lobby along the floor and ceiling.

It serves a dual purpose: directing movement and zoning the space. It separates the main pathway from secondary areas like a cozy mailbox corner, stroller storage, and the concierge station.

Material choices aimed to balance warmth, clarity, and understated elegance. We used:

• Wood-look porcelain tile — adds natural warmth and a welcoming texture.
• Marble-effect finishes — bring a sense of refinement and timeless elegance.
• Graphic black accents — define circulation and give the space visual clarity and contrast.

We carefully coordinated all finishes with the residential facades, ensuring a seamless visual link between interior and exterior.

Result

The entrance and circulation areas of “Primorsky Kvartal” gained new character.

They became more functional, visually refined, and easier to navigate — all within the constraints of the original layout.

This project proves that common areas can deliver not just utility, but comfort, clarity, and even a sense of pride in one’s home.

Following its success, our team continued to design shared spaces in the other buildings of the complex — applying this proven strategy to deliver a consistent, high-quality standard across all interiors.