Electronics Boutique

Electronics Boutique

A futuristic design concept for a boutique of high-end electronics, gadgets, accessories, toys and jewelry on Kamennoostrovsky Avenue in St. Petersburg.

The futuristic design of the boutique’s sales area emphasizes the innovative nature of the goods offered. Upon entering the store, one is visually transported from everyday reality into the future, with the atmospheric interior of a spaceship from a sci-fi movie. Simple flowing lines, smooth surfaces, streamlined but clearly visible geometric shapes, high-tech materials with cool textures such as plastic, metal and glass are used. The play of highlights on glass, polished metal and matte plastic surfaces. The color scheme is graphic – a combination of whites, blacks and greys. Lighting plays an important role: a combination of subtle ambient lighting and accent lighting, internal lighting in niches and storefronts.
The overall cohesiveness of the space is broken up by small but striking accents. In this case, the accents are highlighted products in display cases – jewelry, gadgets, watches and accessories.
Inclusions of “live” light spots on the screens of powered-on devices in the display cases correspond to the atmosphere of a spaceship, imitating the interfaces of flight control and management devices.

Structurally, the boutique is divided into three sections.
The main, central section is a 39-square-meter sales area centered around the street-facing entrance door.
The second section is a mini-office with workstations for managers and salespeople and a small storage area.
The third section – managerial workstations and other service areas.

The semi-circular sales floor embraces the shopper as they enter and immediately provides an intuitive route through the assortment.
The walls of the sales area are lined with three levels of display windows. All showcases are illuminated from the inside.
The lower level is a solid display case. It is a gallery of showcases that runs the length of the semicircular wall. It is designed to display gadgets and electronics. The height of the glass part of the display case changes rhythmically throughout, giving the space an internal rhythm.
The second row of display cases are streamlined “niche windows” with rounded corners, reminiscent of the screens or portholes of a space liner.
The third are portholes for the display of toys.

In the center of the room is a glass display case, a symbolic control panel for the Space Nautilus; the crystal, which accumulates the energy of the universe, serves as the focal point of the room and draws the eye of the visitor who enters. The stand is designed to display exclusive merchandise and jewelry. In addition to external directional lighting, the stand has internal lighting that creates a dramatic effect and enhances the visual appeal of the merchandise on display. The stand has four cantilevers that increase the display area.

In the windows facing the street, there are stylized shelves for merchandise, which are expected to be collector car models and other exclusive toys.

Fedor Mironov
Alexander Losev

Alina Filimonova